The burning of incense is a sacred practice passed down to us from ancient times. It has played an integral part in all religious traditions, which have sought to consecrate every aspect of our life in the cosmos.
Incense is the perfume of harmony. More than 140 years ago, Haridas Madhavdas was inspired to create a new way to make incense. This process is still kept in his family and is known to none but themselves.
All Primo fragrances are prepared from carefully selected oils of exotic flowers, dried flower petals, sandalwood and other tree powders, charcoal and tree gums. Only the finest available materials are used for preparing Primo incense.
The method of preparation is similar to bread making. First, all the dry powders are weighed and placed together in a large tub in separate piles. Then the tree gum is dissolved with the oil. The dry powders are mixed together and the tree gum/oil mixture is added to the dry mixture. The ingredients are thoroughly mixed together by hand until the oils are completely absorbed. Water is added to this mixture and it is kneaded to a dough-like consistency called Atta. The Atta and a bamboo stick are rolled together on a board until the stick is coated with the fragrant mixture. The sticks are then dried in the sun and bundled up for Primo.